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Fakhar Ceramics

فخار

A two-person pottery studio in Madaba selling at weekend markets. We gave them an identity with the character of their work and a shop to sell it year-round.

Client
Fakhar Ceramics, Madaba
Year
2022
Services
Identity
Packaging
Online shop
Team
Karim Saleh
Dina Hamdan
Tareq Odeh
Fakhar Ceramics: key visual
The brief

Nour and her brother make tableware by hand in a studio off King Talal Street. Their work sold out at every market, and then there was nothing to buy until the next one.

What we did

The symbol is a thrown vessel, and the wordmark is set in Bricolage Grotesque, which is slightly irregular in the way handmade pottery is. The identity is applied with rubber stamps rather than printing, so every box is a little different. The online shop tells you who made each piece and when it came out of the kiln.

Identity: a thrown vessel, stamped not printed
Identity: a thrown vessel, stamped not printed
70%
of sales now online
3
hotels ordering tableware
12
stamp and tape designs
Colour and type system
Colour and type system
Pattern, stationery and wordmarks
Pattern, stationery and wordmarks
“Our boxes get photographed more than our cups do.”

Nour Haddadin, potter

Next project

Rabwa Coffee