A family workshop in Sahab making solid walnut furniture, selling through Instagram DMs. We built the brand and a store that sells while they sleep.
Tuleen had a waiting list and no website. Every order was a conversation on Instagram, prices were sent as voice notes, and customers in the Gulf could not pay without a bank transfer.
We named the pieces after places near the workshop and built a Shopify store with made-to-order lead times, samples and delivery to the Gulf. The mark is a serif T drawn as a chair in profile. We also designed social templates the family can fill in from a phone, so new pieces reach the store and Instagram on the same day.
“We make furniture. Now the website does the selling.”
Ahmad Nsour, founder (Tuleen is his daughter)
