Every family in Jordan knows the savings circle: ten people, one pot, a different winner each month. Dawra puts it in an app, and we designed it.
The founders had a working prototype and a problem: people trusted the circle because they trusted each other, not an app. The design had to make every payment visible to every member without feeling like surveillance.
The whole product is one idea: a ring in ten segments, one for each member. It is the logo, the home screen and the progress bar. Members see who has paid and whose turn comes next, and reminders are written like a cousin would write them. The launch posters in Amman and Irbid used the same bright lime so the app icon was recognisable before anyone downloaded it.
“Users told us it finally felt like their aunt's savings circle, just without the arguments.”
Omar Atallah, co-founder
