Five family clinics, one phone line that was always busy. We designed the brand, the booking app and the signs patients follow once they arrive.
Aafia grew from one clinic in Khalda to five across Amman, and every one of them booked appointments by phone. Receptionists spent half their day on calls, and patients over sixty told us the old website was impossible to use.
We started with the receptionists and forty patient interviews before drawing anything. The app does three things well: book, reschedule and see results, in Arabic or English, with type large enough to read without glasses. The same system runs the signs inside each clinic, so the colours on your phone are the colours on the wall.
“Our receptionists finally have time to look up at the patient in front of them.”
Dr. Reem Saadeh, medical director
