/* Naqsh: brand & digital design studio. Design system. */
:root{
  --bg:#f3f1ec; --paper:#fbfaf7; --ink:#111110; --red:#f4402a; --grey:#6d6a63;
  --line:rgba(17,17,16,.14); --soft:#e6e3db;
  --disp:"Archivo",system-ui,sans-serif; --sans:"Inter",system-ui,sans-serif;
  --wrap:1360px; --ease:cubic-bezier(.16,1,.3,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--sans);background:var(--bg);color:var(--ink);line-height:1.55;-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 44px}
h1,h2,h3,h4{font-family:var(--disp);font-weight:800;line-height:.98;letter-spacing:-.02em}
.display{font-family:var(--disp);font-weight:800;text-transform:uppercase;letter-spacing:-.03em;line-height:.9}
.eyebrow{font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--red);display:inline-flex;align-items:center;gap:8px}
.eyebrow::before{content:"";width:8px;height:8px;background:var(--red);border-radius:50%}
.mono{font-family:var(--sans);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--grey)}

.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--sans);font-size:13px;font-weight:600;letter-spacing:.04em;padding:16px 30px;border-radius:100px;background:var(--ink);color:var(--paper);border:1.5px solid var(--ink);cursor:pointer;transition:.4s var(--ease)}
.btn:hover{background:var(--red);border-color:var(--red)}
.btn-o{background:transparent;color:var(--ink)}
.btn-o:hover{background:var(--ink);color:var(--paper)}
.alink{display:inline-flex;align-items:center;gap:9px;font-size:13px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;border-bottom:2px solid var(--ink);padding-bottom:3px;transition:.3s}
.alink:hover{color:var(--red);border-color:var(--red)}

/* header */
header{position:sticky;top:0;z-index:50;background:rgba(243,241,236,.86);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:80px}
.brand-word{font-family:var(--disp);font-weight:800;font-size:24px;letter-spacing:-.03em;text-transform:uppercase}
.brand-word b{color:var(--red)}
.nav-links{display:flex;gap:34px}
.nav-links a{font-size:14px;font-weight:500;position:relative}
.nav-links a::after{content:"";position:absolute;left:0;bottom:-4px;width:100%;height:2px;background:var(--red);transform:scaleX(0);transform-origin:right;transition:transform .35s var(--ease)}
.nav-links a:hover::after,.nav-links a.active::after{transform:scaleX(1);transform-origin:left}
.burger{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:6px}
.burger span{width:26px;height:2px;background:var(--ink)}

/* hero */
.hero{padding:76px 0 60px}
.hero .eyebrow{margin-bottom:30px}
.hero h1{font-size:clamp(48px,10vw,150px);text-transform:uppercase;letter-spacing:-.04em;line-height:.86}
.hero h1 em{font-style:normal;color:var(--red)}
.hero-foot{display:grid;grid-template-columns:1.4fr 1fr;gap:40px;align-items:end;margin-top:44px}
.hero-foot p{font-size:20px;max-width:44ch}
.hero-foot .meta{text-align:right}
.hero-marq{margin-top:60px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;padding:16px 0}
.hero-marq .row{display:flex;gap:44px;white-space:nowrap;animation:mq 30s linear infinite;width:max-content}
.hero-marq span{font-family:var(--disp);font-weight:800;font-size:20px;text-transform:uppercase;letter-spacing:.02em;display:inline-flex;align-items:center;gap:44px;color:var(--ink)}
.hero-marq span::after{content:"◆";color:var(--red);font-size:11px}
@keyframes mq{to{transform:translateX(-50%)}}

section{padding:110px 0}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:56px;flex-wrap:wrap}
.sec-head h2{font-size:clamp(32px,5vw,68px);text-transform:uppercase}
.sec-head p{max-width:40ch;color:var(--grey);font-size:17px}

/* work grid */
.work-grid{display:grid;grid-template-columns:1fr 1fr;gap:52px 44px}
.wcard{cursor:pointer}
.wcard-media{position:relative;aspect-ratio:4/3;overflow:hidden;background:var(--soft);border-radius:4px}
.wcard-media img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease)}
.wcard:hover .wcard-media img{transform:scale(1.05)}
.wcard-media .idx{position:absolute;top:16px;left:16px;font-family:var(--disp);font-weight:800;font-size:14px;background:var(--paper);color:var(--ink);width:34px;height:34px;border-radius:50%;display:grid;place-items:center}
.wcard-head{display:flex;justify-content:space-between;align-items:baseline;margin-top:20px;gap:16px}
.wcard h3{font-size:30px;text-transform:uppercase}
.wcard .yr{font-family:var(--sans);font-size:13px;color:var(--grey);font-weight:500}
.wcard .tags{margin-top:8px;color:var(--grey);font-size:14.5px}
.wcard .arrow{margin-top:14px;opacity:0;transform:translateX(-6px);transition:.4s var(--ease)}
.wcard:hover .arrow{opacity:1;transform:none}

/* services */
.serv{background:var(--ink);color:var(--paper)}
.serv .sec-head h2,.serv .mono{color:var(--paper)}
.serv-list{border-top:1px solid rgba(251,250,247,.16)}
.srow{display:grid;grid-template-columns:60px 1.2fr 2fr auto;gap:30px;align-items:center;padding:34px 0;border-bottom:1px solid rgba(251,250,247,.16);transition:.4s var(--ease)}
.srow:hover{padding-left:16px}
.srow .n{font-family:var(--disp);font-weight:800;color:var(--red);font-size:16px}
.srow h3{font-size:clamp(24px,3vw,38px);text-transform:uppercase}
.srow p{color:rgba(251,250,247,.66);font-size:15.5px}
.srow .plus{font-size:26px;color:var(--red)}

/* approach / big statement */
.statement{text-align:center;max-width:1100px;margin:0 auto}
.statement h2{font-size:clamp(30px,4.6vw,66px);text-transform:uppercase;line-height:1.02}
.statement h2 em{font-style:normal;color:var(--red)}

/* team */
.team-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:26px}
.member .m-media{aspect-ratio:3/4;overflow:hidden;border-radius:4px;background:var(--soft);margin-bottom:16px}
.member .m-media img{width:100%;height:100%;object-fit:cover;filter:grayscale(1);transition:filter .5s,transform 1s var(--ease)}
.member:hover .m-media img{filter:grayscale(0);transform:scale(1.04)}
.member h3{font-size:20px;text-transform:uppercase}
.member p{color:var(--red);font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;margin-top:5px}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;border-top:1px solid var(--line);padding-top:50px}
.stat .n{font-family:var(--disp);font-weight:800;font-size:clamp(40px,5vw,72px);letter-spacing:-.03em}
.stat .l{color:var(--grey);font-size:14px;margin-top:6px}

/* journal */
.jgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:36px}
.jcard .jm{aspect-ratio:3/2;overflow:hidden;border-radius:4px;margin-bottom:18px;background:var(--soft)}
.jcard .jm img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.jcard:hover .jm img{transform:scale(1.05)}
.jcard .meta{color:var(--red);font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;margin-bottom:9px}
.jcard h3{font-size:22px;text-transform:uppercase;line-height:1.05}

/* careers */
.job{display:grid;grid-template-columns:1.4fr 1fr 1fr auto;gap:24px;align-items:center;padding:30px 4px;border-top:1px solid var(--line);transition:.3s}
.job:last-of-type{border-bottom:1px solid var(--line)}
.job:hover{background:var(--paper);padding-left:16px}
.job h3{font-size:26px;text-transform:uppercase}
.job .d{color:var(--grey);font-size:14.5px}
.perks{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:10px}
.perk h3{font-size:19px;text-transform:uppercase;margin:14px 0 8px}
.perk p{color:var(--grey);font-size:15px}
.perk .ic{width:40px;height:40px;color:var(--red)}

/* CTA */
.cta{background:var(--red);color:#fff;text-align:center}
.cta h2{font-size:clamp(40px,7vw,110px);text-transform:uppercase;line-height:.9}
.cta p{max-width:40ch;margin:24px auto 34px;font-size:19px}
.cta .btn{background:#fff;color:var(--ink);border-color:#fff}
.cta .btn:hover{background:var(--ink);color:#fff;border-color:var(--ink)}

/* footer */
footer{background:var(--ink);color:#b9b6ad;padding:80px 0 34px}
.foot-top{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:40px;padding-bottom:54px;border-bottom:1px solid rgba(255,255,255,.12)}
.foot-brand .brand-word{color:var(--paper);font-size:34px;display:inline-block;margin-bottom:16px}
.foot-brand p{color:#8a8780;max-width:32ch;font-size:15px}
.foot-col h4{font-family:var(--sans);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#8a8780;margin-bottom:18px}
.foot-col a{display:block;color:#b9b6ad;font-size:14.5px;margin-bottom:11px}
.foot-col a:hover{color:var(--red)}
.foot-bottom{display:flex;justify-content:space-between;padding-top:26px;font-size:12.5px;color:#79766f;flex-wrap:wrap;gap:12px}
.foot-bottom .socials{display:flex;gap:20px}

/* page hero */
.page-hero{padding:70px 0 40px;border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(48px,9vw,120px);text-transform:uppercase;letter-spacing:-.03em;margin:20px 0 0}
.page-hero .lede{font-size:20px;color:var(--grey);max-width:60ch;margin-top:24px}

/* forms */
.cgrid{display:grid;grid-template-columns:1.1fr .9fr;gap:70px}
.field{margin-bottom:20px}
.field label{display:block;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--grey);margin-bottom:8px;font-weight:600}
.field input,.field textarea,.field select{width:100%;padding:14px 16px;border:1.5px solid var(--line);background:var(--paper);font:inherit;font-size:15px;border-radius:4px}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--red)}
.info-row{display:flex;gap:14px;margin-bottom:24px}
.info-row svg{width:22px;height:22px;color:var(--red);flex:none;margin-top:2px}
.info-row h4{font-family:var(--sans);font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:5px}
.info-row p{color:var(--grey);font-size:15px}

[data-r]{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
[data-r].in{opacity:1;transform:none}

/* motion kinds (set by main.js); each replaces the generic reveal above */
[data-r][data-m]{opacity:1;transform:none;transition:none}
[data-m="fade"]{opacity:0!important;transform:translateY(12px)!important;transition:opacity .8s var(--ease) var(--d),transform .8s var(--ease) var(--d)!important}
[data-m="fade"].in{opacity:1!important;transform:none!important}
[data-m="slide"]{opacity:0!important;transform:translateX(-16px)!important;transition:opacity .7s var(--ease) var(--d),transform .7s var(--ease) var(--d)!important}
[data-m="slide"].in{opacity:1!important;transform:none!important}
.wi-o{display:inline-block;overflow:hidden;vertical-align:top;padding:.06em 0 .1em;margin:-.06em 0 -.1em}
.wi{display:inline-block;transform:translateY(115%);transition:transform 1s var(--ease)}
[data-m="words"].in .wi{transform:none}
.iw{opacity:.13;transition:opacity .4s ease}
.iw.on{opacity:1}
[data-m="clip"] .wcard-media,[data-m="clip"] .m-media{clip-path:inset(100% 0 0 0);transition:clip-path 1.2s var(--ease) var(--d)}
[data-m="clip"].in .wcard-media,[data-m="clip"].in .m-media{clip-path:inset(0 0 0 0)}
[data-m="clip"] .wcard-head,[data-m="clip"] .tags,[data-m="clip"] .wcard-link>p,[data-m="clip"]>h3,[data-m="clip"]>p{opacity:0;transform:translateY(10px);transition:opacity .7s var(--ease),transform .7s var(--ease);transition-delay:calc(var(--d) + .4s)}
[data-m="clip"].in .wcard-head,[data-m="clip"].in .tags,[data-m="clip"].in .wcard-link>p,[data-m="clip"].in>h3,[data-m="clip"].in>p{opacity:1;transform:none}
img[data-m="clip-x"],figure[data-m="clip-x"] img{clip-path:inset(0 100% 0 0);transition:clip-path 1.3s var(--ease) var(--d)}
img[data-m="clip-x"].in,figure[data-m="clip-x"].in img{clip-path:inset(0 0 0 0)}
figure[data-m="clip-x"] figcaption{opacity:0;transition:opacity .6s ease calc(var(--d) + .7s)}
figure[data-m="clip-x"].in figcaption{opacity:1}
[data-m="row"]{position:relative}
[data-r][data-m="row"]{transition:padding-left .4s var(--ease),background .3s}
[data-m="row"]::before{content:"";position:absolute;left:0;right:0;top:-1px;height:1px;background:currentColor;opacity:.35;transform:scaleX(0);transform-origin:left;transition:transform 1.1s var(--ease) var(--d)}
[data-m="row"].in::before{transform:scaleX(1)}
[data-m="row"]>*{opacity:0;transform:translateX(-22px);transition:opacity .7s var(--ease),transform .7s var(--ease);transition-delay:calc(var(--d) + .2s)}
[data-m="row"].in>*{opacity:1;transform:none}
[data-m="count"]{opacity:0!important;transition:opacity .6s ease var(--d)!important}
[data-m="count"].in{opacity:1!important}
@media (prefers-reduced-motion: reduce){[data-r]{opacity:1!important;transform:none!important;transition:none!important}}

@media(max-width:1000px){
  .work-grid,.hero-foot,.cgrid,.jgrid{grid-template-columns:1fr}
  .team-grid,.perks{grid-template-columns:repeat(2,1fr)}
  .stats{grid-template-columns:repeat(2,1fr);gap:40px 20px}
  .srow{grid-template-columns:40px 1fr auto;gap:18px}
  .srow p{display:none}
  .job{grid-template-columns:1fr auto}
  .job .d{display:none}
  .foot-top{grid-template-columns:1fr 1fr}
  .hero-foot .meta{text-align:left}
}
@media(max-width:640px){
  .wrap{padding:0 22px}
  .nav-links{display:none}.burger{display:flex}
  section{padding:70px 0}
  .team-grid,.perks,.foot-top{grid-template-columns:1fr}
  .mobile-open .nav-links{display:flex;position:absolute;top:80px;left:0;right:0;flex-direction:column;background:var(--bg);padding:24px 22px;gap:18px;border-bottom:1px solid var(--line)}
}

/* case study pages */
.case-hero{padding:56px 0 64px}
.case-back{display:inline-block;margin-bottom:34px;transition:color .3s}
.case-back:hover{color:var(--red)}
.case-title{display:flex;align-items:flex-end;justify-content:space-between;gap:30px;flex-wrap:wrap}
.case-title h1{font-size:clamp(46px,8.5vw,128px);margin:0}
.case-ar{font-family:"Readex Pro",var(--sans);font-weight:600;font-size:clamp(36px,5vw,72px);color:var(--red);line-height:1.2}
.case-hero .lede{font-size:clamp(19px,2vw,24px);color:var(--ink);max-width:48ch;margin-top:30px}
.case-meta{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:56px;padding-top:28px;border-top:1px solid var(--line)}
.case-meta dt{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--grey);margin-bottom:10px}
.case-meta dd{font-size:15.5px;line-height:1.6}
.case-media{padding:0 0 44px}
.case-media.first{padding-top:56px}
.case-media img{width:100%;border-radius:6px;background:var(--soft)}
.case-media figcaption{margin-top:14px}
.case-text{padding:76px 0 100px}
.case-cols{display:grid;grid-template-columns:1fr 1fr;gap:70px}
.case-cols .mono{display:block;color:var(--red);margin-bottom:18px}
.case-cols p{font-size:19px;line-height:1.65}
.case-stats{padding:40px 0 90px}
.case-quote{padding:80px 0 120px}
.case-quote blockquote{font-family:var(--disp);font-weight:800;font-size:clamp(28px,4vw,54px);line-height:1.08;text-transform:uppercase;letter-spacing:-.02em}
.case-quote .mono{margin-top:26px}
.case-next{display:block;background:var(--ink);color:var(--paper);padding:80px 0;overflow:hidden}
.case-next .mono{color:#8a8780}
.case-next-row{display:flex;align-items:center;justify-content:space-between;gap:40px;margin-top:18px}
.case-next h2{font-size:clamp(40px,7vw,104px);transition:color .4s var(--ease)}
.case-next img{width:min(360px,36%);aspect-ratio:4/3;object-fit:cover;border-radius:4px;transition:transform .8s var(--ease)}
.case-next:hover h2{color:var(--red)}
.case-next:hover img{transform:scale(1.04) rotate(-1.5deg)}
.wcard a.wcard-link{display:block}
.team-grid{grid-template-columns:repeat(3,1fr)}
@media(max-width:1000px){
  .case-meta{grid-template-columns:1fr 1fr}
  .case-cols{grid-template-columns:1fr;gap:40px}
  .team-grid{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:640px){
  .case-next-row{flex-direction:column;align-items:flex-start}
  .case-next img{width:100%}
  .team-grid{grid-template-columns:1fr}
}

/* expandable capability rows */
.srow-x{cursor:pointer}
.srow-x .plus{transition:transform .45s var(--ease)}
.srow-x.open .plus{transform:rotate(45deg)}
.srow-more{grid-column:2/-1;display:grid;grid-template-rows:0fr;transition:grid-template-rows .55s var(--ease)}
.srow-more>div{overflow:hidden}
.srow-x.open .srow-more{grid-template-rows:1fr}
.srow-more ul{list-style:none;display:flex;flex-wrap:wrap;gap:10px;padding-top:6px}
.srow-more li{border:1px solid rgba(251,250,247,.22);border-radius:100px;padding:8px 16px;font-size:14px;color:rgba(251,250,247,.85)}
.srow-cases{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin-top:18px;font-size:14px;color:rgba(251,250,247,.55)}
.srow-cases a{color:var(--paper);border-bottom:1.5px solid var(--red);padding-bottom:2px}
.srow-cases a:hover{color:var(--red)}
.srow-x:focus-visible{outline:2px solid var(--red);outline-offset:4px}
@media(max-width:1000px){.srow-more{grid-column:1/-1}}
.brand-ar{display:inline-block;margin-left:14px;font-family:"Readex Pro",var(--sans);font-weight:600;font-size:26px;color:var(--red);vertical-align:6px}
.hero-ar{font-family:"Readex Pro",var(--sans);font-weight:600;font-size:15px;letter-spacing:0;color:var(--red)}
/* covers put the client lockup top-left, so the index badge sits top-right */
.wcard-media .idx{left:auto;right:16px}
.case-stats .stats{grid-template-columns:repeat(3,1fr)}
@media(max-width:640px){.case-stats .stats{grid-template-columns:1fr 1fr}}